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feel good and do good
marketing budgets
This four report package provides access to all of MMGY's Portrait of American Travelers™ studies from 2025
Ideal for destinations
Current studies in the market look at basic meeting planner sentiment
Spain: The Purpose-Driven Explorer library feel good and do goodExperience Seeker Image Conscious Motivated Spanish soccer fans travel with intention. For them, every journey means something, offering a chance to connect, evolve and create memories that matter. Sporting events appeal to them because of the combination of excitement, culture and collective emotion. They are well informed and discerning, influenced by expert voices, online reviews and aesthetic credibility. They seek destinations and brands that are
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